McDonald's Sweden Turned Digital Billboards Into Food Trucks

Mars 2023

McDonald's Sweden's launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald's restaurants—turning each sign into a modern day food truck.

Here's how it worked: Passersby would scan a QR code that would awaken a digital chef inside the billboard to prepare a sandwich. Actually, said chef sent a coupon for a free burger to the person's McDonald's app, where the customer would complete the order and pick up their food at one of the two nearby McDonald's.

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