The Silver Culture Project by BBH London is here to help adland address its biggest blind spot, the over 65s.
We are a world and an industry obsessed by youth. Many brands cut off their audience segmentation at age 65 or even younger.
They have more time, more money and more purchasing power than any other generation, but we know very little about them. It’s time to address our expensive blind spot.
HER FINNER DU OSS
Apotekergaten 12, 0180 Oslo
Postboks 131, Sentrum, 0102 Oslo
(+47) 906 34 400
hei@publicis.no
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